Writing & Projects

Collected thoughts and projects by Ray Saltini

Writing

The Blast Radius Mental Model for Governing AI Agents

The Blast Radius Mental Model for Governing AI Agents

The question every team is actually asking about AI agents isn't, "is it smart enough?" It's, "how much rope do I give it?" Give an agent too little a...

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SEO to GEO: Mental Model #13 - Composable Advantage

SEO to GEO: Mental Model #13 - Composable Advantage

Composable architectures are not just a better way to build websites. They are a structural advantage for GEO — if you recognize why. Most conversatio...

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SEO to GEO: Mental Model #12 - Surface Consistency

SEO to GEO: Mental Model #12 - Surface Consistency

Your site is not the corpus, win GEO by owning consistency across the surfaces models pull from. Most teams still treat “the website” as the primary s...

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SEO to GEO: Mental Model #11 - Keep Clean

SEO to GEO: Mental Model #11 - Keep Clean

Claim hygiene: if you can’t be summarized safely, you’ll be misrepresented (and that can hurt you). Being included in an AI-generated answer feels lik...

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Projects

The Practice Economy

The Practice Economy

The Practice Economy treats practice as its own category, not quite work, not quite leisure, and poorly served by the tools most people rely on. It defines how practice compounds over time, from intent to sessions, artifacts, choices, outcomes, and iteration, and outlines the principles of a Practice Operating System that preserves context, supports momentum, and makes progress easier to sustain.

People and Behavior
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To Buy or Not to Buy

To Buy or Not to Buy

This project treats the marketplace as a system individuals can influence through boycotts, buycotts, divestment, labor withholding, and coordinated refusal. It shows how everyday choices become collective pressure that can shape reputation, capital, and legitimacy, and why these efforts often stall when goals blur and impact is hard to measure. At the center is a lifecycle: trigger to intention, intention to coordination, coordination to pressure, pressure to response, response to outcomes.

Politics and Institutions
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